We aim for both. We avoid known irritants like fragrance, alcohol, and harsh surfactants. We also include soothing ingredients and skin-strengtheners to help support the skin barrier, which plays a big role in reducing reactivity over time.
Our products are tested to be non-irritating and they’re formulated to minimize the risk of allergic reactions. That said, everyone’s skin is unique - and even hypoallergenic products can cause a reaction in rare cases. So if you’re trying something new, patch test, go slow and listen to your skin.