Press

Here’s what people are saying about FAB in the press.

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Ultra Repair Intensive Lip Balm

Ultra Repair Intensive Lip Balm

GLAMOUR, APRIL 2017

'Seriously, you need lip balm in your life,’ says [boy beauty vlogger Manny] Gutierrez. ‘The worst thing ever is having dry lips. I know it sounds really ratchet, but you can even grab a balm and put it on your elbows or hands if you’re dry! There’s a ton of balms I love to use—Maybelline, ChapStick, Eos, Burt’s Bees, First Aid Beauty, Smith’s Rosebud Salve. I have them in my bag at all times.'

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

GOOD HOUSEKEEPING, APRIL 2017

Rainbow Brighteners: Dab on a color-correcting primer pre-makeup (or solo!) to instantly brighten skin. The cushion compacts suspend liquid makeup in a no-spill sponge.

Ultra Repair Cream Intense Hydration

Ultra Repair Cream Intense Hydration

NEWBEAUTY, SPRING/SUMMER 2017

Skin Emergency Go-To: Need a quick skin fix? A dab of this oatmeal-rich balm provides instant relief for everything from dry skin to redness, and even product-related irritations.

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

ALLURE, MARCH 2017

They’re Polly Pocket look-alikes on the outside, pastel ink pads on the inside. The newest cushion compacts swap out liquid foundation for sheer, color-correcting tints. Use them alone to neutralize redness and brighten pale to medium skin tones. When you want more coverage, they’re perfect primers for lightweight foundation or plain old powder.

Hello FAB Vital Greens Face Mist

Hello FAB Vital Greens Face Mist

ESSENCE, MARCH 2017

The weather is changing and so should your beauty arsenal. Transition your routine with finds for $100 or less.

Face Cleanser

Face Cleanser

GQ, MARCH 2017

For the first time in your life, consider venturing into Sephora, which is like the Victoria’s Secret of grooming except for one big difference: Although it’s overwhelming marketed to women, the skin-care products are gender neutral. I’ve been using FAB Pure Skin Face Cleanser for months now, with nary a pimple.

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

MARIE CLAIRE, FEBRUARY 2017

Spongy cushion compacts have a fresh look—and some bonus benefits—for spring. First Aid Beauty’s features multicolor pigments that brighten on contact, and vitamin B3 and superfruit extracts to even skin tone.

Hello FAB Caffeine Matcha Wake Up Wipes

Hello FAB Caffeine Matcha Wake Up Wipes

PEOPLE STYLE WATCH, FEBRUARY 2017

This popular Japanese powder tea has now found a home in the beauty department. It wakes up skin, refreshing cells to make you extra glowy.

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

Hello FAB 3 in 1 Superfruit Color Correcting Cushion

REAL SIMPLE, FEBRUARY 2017

Color correcting is confusing. First Aid Beauty Hello FAB 3 in 1 Superfruit Color Correcting Cushion eliminates the guesswork, since you pat it all over your face. Green cancels out redness; pink evens tone; purple brightens.

Hello FAB Caffeine Matcha Wake Up Wipes

Hello FAB Caffeine Matcha Wake Up Wipes

HEALTH, JANUARY 2017

These matcha-infused wipes deliver a one-two punch: a gentle cleanse to whisk away dirt and makeup and caffeine to perk up a tired complexion.