Press

Here’s what people are saying about FAB in the press.

award winners


Hello FAB Ginger & Turmeric Vitamin C Jelly Mask

Hello FAB Ginger & Turmeric Vitamin C Jelly Mask

THE OPRAH MAGAZINE, JANUARY 2018

Hello FAB Ginger Turmeric Vitamin C Jelly Mask featured in "Mood Board: Energized story. “Antiaging products spiked with spicy ginger or vitamin C-rich citrus invigorate your skin and your soul.”

Hello FAB Ginger & Turmeric Vitamin C Jelly Mask

Hello FAB Ginger & Turmeric Vitamin C Jelly Mask

PARENTS, JANUARY 2018

Hello FAB Ginger & Turmeric Vitamin C Jelly Mask featured in an “All the Feels” story. The story features several experts including Dr. Domar, executive director of the Domar Center for Mind/Body Health in Boston, who notes that the experience of using certain delightful beauty products, 'lowers stress levels and improves our overall well-being." The editor raves, 'It’s hard not to say ‘Boing!’ when you scoop out a springy handful of First Aid Beauty Hello FAB Ginger & Turmeric Vitamin C Jelly Mask.'

Hello FAB Ginger & Turmeric Vitamin C Jelly Mask

Hello FAB Ginger & Turmeric Vitamin C Jelly Mask

BEAUTY INC, JANUARY 2018

Hello FAB Ginger & Turmeric Vitamin C Jelly Mask in the “Beauty Bulletin” story. The editor notes that 'consumers around the globe are clamoring for green ingredients in their personal-care products,' and credits this for the rise of 'a new crop of skin care that couples naturally derived ingredients like green tea, turmeric and banana with skin-care stalwarts like retinol, peptides and AHAs.'

Hello FAB Coconut Water Cream

Hello FAB Coconut Water Cream

ALLURE.COM, DECEMBER 2017

Hello FAB Coconut Water Cream in a “26 Amazing Beauty Products to Try in 2018” round-up. The editor features “26 products that are well-worth getting your hands on, like, now” and includes the coconut water cream, noting it is 'like a bottle of coconut water for your complexion.' She raves, 'this oil-free moisturizer delivers a quick hit of heavy hydration. Lightweight and fast-absorbing, it also has added antioxidants, like licorice root and white tea, to ward off free radical damage.'

Ultra Repair Cream Intense Hydration

Ultra Repair Cream Intense Hydration

LIFEANDSTYLEMAG.COM, DECEMBER 2017

Ultra Repair Cream featured in 'The 25 Best Winter Face Moisturizers That'll Keep You Hydrated All Winter Long' round-up. The editor goes into detail on how the winter affects your skin, and notes that the product is great “For Intense Repair Everywhere”. She raves, 'From winter itch and dryness, to flare-ups of eczema and rosacea, this moisturizer can treat it all. Formulated with colloidal oatmeal, shea butter, ceramide 3, and the First Aid Beauty Antioxidant Booster, the proof is in the pudding–err cream–with this one.

FAB Skin Lab Retinol Serum 0.25% Pure Concentrate

FAB Skin Lab Retinol Serum 0.25% Pure Concentrate

ELLE.COM, DECEMBER 2017

FAB Skin Lab Retinol Serum .25% Pure Concentrate featured in a '13 New Retinol Products to Try' story. The story draws advice from dermatologist Dr. Chwalek, who highlights the benefits of using a retinol product. The editor recommends the serum as a great option to try, noting, 'If you’re new to the retinol world, this is the perfect starter serum. Formulated for sensitive skin, the gentle product is packed with vitamin C and E, aloe, and colloidal oatmeal that alleviate the irritation and redness often associated with retinol products.

Ultra Repair Instant Oatmeal Mask

Ultra Repair Instant Oatmeal Mask

BYRDIE.COM, DECEMBER 2017

Ultra Repair Instant Oatmeal Mask featured in an “11 Winter Face Masks Byrdie Editors Use Until Empty” round-up. The editor rounds-up face masks that will combat what “winter weather does to your face” noting, 'The oats in this mask are known to help repair damaged and dry skin. Mix them with botanical antioxidants, and you have a nourishing and hydrating mask that only takes 10 minutes to work its magic.'

Hello FAB Mango Butter Multi Stick Rosé

Hello FAB Mango Butter Multi Stick Rosé

HUDABEAUTY.COM, DECEMEBER 2017

Hello FAB Mango Butter Multi Stick featured in a '7 Last-Minute Stocking Stuffer Ideas' round-up. The editor highlights, 'Any beauty loving multitasker knows a chunky stick in a shimmery hue is a must — especially around the holidays. And First Aid Beauty’s cream-to-powder shea butter and vitamin E formula will not only nourish your skin when swiped on your eyes, lips, and cheeks, but give you a luminous glow thanks to micro-pearls.'

Hello FAB Vital Greens Face Mist

Hello FAB Vital Greens Face Mist

STAR, NOVEMBER 2017

Hello FAB Vital Greens Face Mist in a 'Thankfully Stylish!' story. The story features advice on how to 'Dress for every occasion during the holiday weekend' and features the mist. The editor notes that the product will 'Keep makeup fresh during all four quarters.

Ultra Repair Cream Intense Hydration

Ultra Repair Cream Intense Hydration

BRAVOTV.COM, NOVEMBER 2017

Ultra Repair Cream featured in a travel story, 'Traveling Can Wreak Havoc on Your Skin — Here's How You Stay Hydrated and Glowing.' The piece notes that, 'Traveling is especially harsh on your skin…so you'll need to pack products that calm, hydrate, and protect your skin.' The editor rounds-up TSA-approved picks and features the cream, raving, 'This long-wearing cream works wonders on all types of skin, and it's well under the TSA-approved limit.