A gentle face wash is pH-balanced, fragrance-free, and formulated without harsh sulfates or irritants. It cleanses effectively without stripping skin's natural moisture barrier, leaving it soft and comfortable.

Fragrances are a leading cause of skin irritation and allergic reactions. A fragrance-free cleanser minimizes the risk of sensitivity while still delivering effective cleansing for all skin types, especially reactive skin.

Avoid harsh sulfates like SLS, synthetic fragrances, alcohol, parabens, and dyes. These can disrupt your skin barrier and trigger redness, dryness, or breakouts. Look for allergen-free, clean formulas instead.

Wet your face with lukewarm water, apply a small amount of cleanser, and gently massage in circular motions for 30-60 seconds. Rinse thoroughly and pat dry. Use morning and night for best results.

Not at all. Gentle cleansers use smart surfactants that effectively remove dirt, oil, and makeup without harsh stripping. They maintain your skin's pH balance while delivering a thorough cleanse that leaves skin soft, not tight.

Yes. A quality gentle cleanser effectively removes makeup, sunscreen, and daily impurities without irritation. For heavy makeup, you may want to double cleanse or use a makeup remover first for best results.

Our pH-balanced formula is completely free of allergens, fragrances, and harsh irritants. It's vegan, gluten-free, and dermatologist-tested for sensitive skin. The creamy texture cleanses thoroughly without leaving skin tight or dry.