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Cookie Policy

Cookie Policy

Last Updated: June 01, 2023

First Aid Beauty Ltd. and its subsidiaries and affiliates (“First Aid Beauty,” “we,” or “us”) respect your privacy. First Aid Beauty owns, licenses, and operates certain websites, applications, and platforms (each a “Site”) that are primarily designed to sell beauty products, goods, and services (collectively, the “Services”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) that are employed on our Sites.

PLEASE READ THIS COOKIE POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE SITE, YOU ARE CONSENTING TO THE TERMS OF THIS COOKIE POLICY AND FIRST AID BEAUTY’S TERMS & CONDITIONS AND PRIVACY POLICY.

To prevent First Aid Beauty FROM using certain Cookies and Other Online Tracking Technologies, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING OUR COOKIE management TOOL AVAILABLE ON THE FOOTER OF OUR SITE.

1. WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?

Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. Accordingly, Cookies and Other Tracking Technologies allow our Sites to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org.

Cookies are often categorized by function. We use four types of cookies by function on our Sites:

Name	Description
Essential Cookies	These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Sites. They also include cookies that enable us to remember your previous actions within the same browsing session.
Analytical/Performance Cookies	These cookies collect information and statistics about how individuals use the Sites (e.g., which webpages or other portions of the Sites visitors go to most often). These cookies are used to improve how the Sites function.
Functional Cookies	These cookies allow the Sites to remember choices users make and to provide enhanced, personalized features. For example, within our Sites, these cookies remember users’ language preferences.
Targeting/Advertising Cookies	These cookies are used to deliver advertisements relevant to a specific user of the Sites. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.

Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Sites:

Name	Description
Persistent Cookies	Persistent cookies remain on your device until deleted manually or automatically.
Session Cookies	Session cookies remain on your device until you close your browser, at which time they are automatically deleted.
First-Party Cookies	These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Sites are first-party cookies.
Third-Party Cookies	These cookies are placed on a website or service by a party that does not own or operate the website or service.

2. HOW DO OUR SITES USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of our Sites. We also use Cookies and Other Tracking Technologies to control access to certain content on our Sites, to protect the integrity and security of the Sites, to process any requests that you make of us, and as otherwise set forth herein and in First Aid Beauty’s Privacy Policy. To administer our Sites and for research purposes, First Aid Beauty may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Sites. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Sites, and analyze how users navigate and utilize the Sites. The Cookies and Other Tracking Technologies we use on the Sites are as follows:

Cookie	Description	Duration	Type
fornax_anonymousId	This cookie is provided by BigCommerce for analytical purposes concerning our Site visitors.	2 years	Analytics
athena_short_visit_id	This cookie is provided by BigCommerce for analytical purposes concerning our Site visitors.	1 day	Analytics
XSRF-TOKEN	This cookie is set by Wix and is used for security purpose	session	Necessary
_ttp	TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalize the user experience.	1 year 24 days	Advertisement
_shg_session_id	or tracking the individual sessions on the website which helps in creating the statistical data from multiple visits. It also helps in creating the leads for marketing purposes.	30 minutes	Advertisement
_shg_user_id	This cookie is used for collecting visitor behavior on multiple website in order serve them with relevant advertisement. It helps in limiting the repetition of the same advertisement to the visitor.	5 years	Advertisement
BVBRANDID	This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain.	1 year	Performance
BVBRANDSID	This cookie is set by Bazaarvoice. This is a session cookie used for internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain.	30 minutes	Performance
__cf_bm	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management	30 minutes	Functional
__kla_id	Cookie set to track when someone clicks through a Klaviyo email to a website	2 years	Performance
_tt_enable_cookie	TikTok set this cookie to collect data about behavior and activities on the website and to measure the effectiveness of the advertising.	1 year 24 days	Advertisement
_ttp	TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalize the user experience.	1 year 24 days	Advertisement
_gid	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating analytics report of the website's performance. Some of the data that are collected include	1 day	Analytics
_ga_FCCMK7TXDV	This cookie is installed by Google Analytics.	2 years	Analytics
_ga	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	2 years	Analytics
ajs_anonymous_id	This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.	1 year	Analytics
seerid	This cookie is set by the provider Lytics, a customer data platform build for marketing teams. This cookie is used for identifying an user.	session	Analytics
_gat_UA-32663782-1	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behavior and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.	1 minute	Performance
_fbp	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.	3 months	Advertisement
_gat_UA-17593365-1	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behavior and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.	1 minute	Analytics
_gat	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.	1 minute	Performance
OptanonConsent	OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category.	1 year	Necessary
_gcl_au	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.	3 months	Analytics
TapAd_TS	TapAd sets this cookie to track users across devices to enable targeted advertising.	2 months	Advertisement
TapAd_DID	TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising.	2 months	Advertisement
seerid	This cookie is set by the provider Lytics, a customer data platform build for marketing teams. This cookie is used for identifying a user	2 years 5 months 17 days	Analytics
TapAd_3WAY_SYNCS	TapAd sets this cookie for data synchronization with advertising networks.	2 months	Advertisement
X-AB	Cookie associated with embedding content from Snapchat.	1 day	Functional
test_cookie	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.	15 minutes	Advertisement
_scid	This cookie is set by Snapchat to store Snapchat Pixel unique ID of the User.	1 year 1 month	Functional
sc_at	The cookie is set by Snapchat to show relevant ads to the users by tracking user behavior on Snapchat.	1 year 24 days	Advertisement
IDE	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.	1 year 24 days	Advertisement
dtCookie	This cookie is set by the provider Dynatrace. This is a session cookie used to collect information for Dynatrace. It’s a system to track application performance and user errors.	session	Performance
rxVisitor	This cookie is set by the provider Dynatrace. This cookie is used to store the visitor ID for the returning visitors.	session	Analytics
dtLatC	This cookie is set by the provider Dynatrace. This is a session cookie used for storing a numeric value.	session	Performance
dtSa	This cookie is set by the provider Dynatrace. This is a session cookie used for saving the user action such as Click on Login across different pages.	session	Functional
dtPC	This cookie is set by the provider Dynatrace. This is a session cookie used to collect information for Dynatrace. It’s a system to track application performance and user errors.	session	Performance
rxvt	This cookie is set by the provider Dynatrace. This is a session cookie used to store two timestamps.	session	Performance
_pin_unauth	This cookie is placed by Pinterest Tag when the user cannot be matched. It contains a unique UUID to group actions across pages.	1 year	Advertising
__attentive_cco __attentive_id __atuvc _attn_ __attentive_dv __attentive_pv __attentive_ss_referrer	We install cookies from Attentive to assist in managing our mobile messaging programs.	2 years	Advertising Analytics
OT2	This cookie is set by the provider Sizmek. This is a tracking cookie used for the purpose of advertising. The collect information like number of visits to the website, average time spent on the website and what pages have been loaded.	3 months	Advertisement
u2	The domain of the cookie is owned by Sizmek. This cookie	3 months	Advertisement
ajs_user_id	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.	never	Analytics
ajs_group_id	This cookie is set by Segment to track visitor usage and events within the website	never	Analytics
JSESSIONID	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.	session	Necessary

Google Ads and Analytics. We use “Google Analytics” to collect information about the use of our Sites. Google Analytics collects information such as how often users visit the Sites, what pages they visit when they do so, and what other sites they used prior to coming to the Sites. We use the information we get from Google Analytics only to improve our Sites. Google Analytics collects only the IP address assigned to your device on the date you visit our Sites rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Sites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Sites by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Sites are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.

Pinterest. We use Pinterest “tags” which means your information may be shared with Pinterest for online behavioral advertising. You can opt out of online behavioral advertising through its Pinterest personalization settings.

Adobe. On our Site, we use Adobe Fonts, which is an online service that offers a subscription library to high-quality fonts. Adobe uses the information collected from our Site webpages that use Adobe Fonts to provision the Adobe Fonts service and diagnose delivery or download problems and this information may include your IP Address. For more information on the privacy practices of Adobe Fonts, please see https://www.adobe.com/privacy/policies/adobe-fonts.html.

3. HOW DO WE USE AND SHARE INFORMATION?

The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and First Aid Beauty’s Privacy Policy.

4. REJECTING COOKIES AND YOUR OPTIONS

TO PREVENT FIRST AID BEAUTY FROM USING CERTAIN COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING OUR COOKIE management TOOL AVAILABLE ON THE FOOTER OF OUR SITE.

You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to access or take full advantage of the Sites. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Sites if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.

Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
Click here to learn more about “Incognito” and managing cookie settings in Chrome.
Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your browser setting as described above.

More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices.

5. CANADA PRIVACY RIGHTS

Personal data (as the term is defined in the Personal Data Protection and Electronic Documents Act of Canada (“PIPEDA”)) will be collected, stored, used and/or processed by First Aid Beauty in accordance with this Privacy Policy and First Aid Beauty’s obligations under PIPEDA and other applicable Canadian provincial laws. Pursuant to these Canadian laws, you have a right to request access to your personal information and to request that inaccurate personal information be corrected. If you have submitted personal information to us and would like to have access to it, or have it corrected, please contact us in accordance with the “Contact Us” section listed below. When requesting access to, or correction of, your personal information, we will require that you verify our request via email, and we will request specific data from you to enable us to confirm the authenticity of the request and your identity, and to enable us to search our records and databases. We may charge you a fee to access your personal information, provided that we advise you of any such fee in advance. Your right to access personal information is not absolute, and we may not be able to allow you to access certain personal information in certain circumstances (e.g., if the information contains personal information of other persons or it is subject to legal privilege). In the event that we cannot provide you with access to, or the ability to correct, your personal information, we will use reasonable means to inform you of the reasons why, subject to any legal or regulatory restrictions. To delete your name from our electronic contact lists (text or email), please contact us in accordance with the “Contact Us” section listed below. If you have concerns with our data processing, you may file a complaint with the Office of the Privacy Commissioner of Canada. For more information about the Office of the Privacy Commissioner of Canada, please access its website.

6. CALIFORNIA PRIVACY RIGHTS

Data Privacy Rights. Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”), California residents are entitled to certain data privacy rights:

Right to Know (Specific Pieces of Personal Information). You have the right to know the specific pieces of your personal information that we have collected about you.
Right to Know (Categories of Personal Information). You have the right to know (i) the categories of personal information we have collected from you; (ii) the categories of sources from which the personal information is collected; (iii) the categories of your personal information we have sold or disclosed for a business purpose; (iv) the categories of third parties to whom your personal information was sold or disclosed for a business purpose; and (v) the business or commercial purpose for collecting or selling your personal information.
Right to Delete. You have the right to request that we delete your personal information that we have collected and retain.
Right to Correct. You have the right to request that we correct inaccurate personal information that we have collected and retain.
Nondiscrimination. You have the right not to be subject to discrimination for asserting your rights under the CCPA.

Submit a Privacy Request. To submit a privacy request, you may contact us using any of the following means: (email) customerservice@firstaidbeauty.com, (mail) First Aid Beauty, Inc, ATTN: DATA PRIVACY, 228 70 Bridge St #203, Newton, Massachusetts 02458. An authorized agent must be registered with the California Secretary of State to conduct business in California.

Privacy Request Verification Process. If you (or your authorized agent) make any request related to your personal information, First Aid Beauty will ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. In particular, First Aid Beauty will, to the extent required or permitted by law, require you (or your authorized agent) to verify your request via email, request certain contact information or government identifiers, and we will match at least two pieces of such personal information with data that we have previously collected from you before granting you access to, erasing, or correcting, specific pieces or categories of personal information, or otherwise responding to your request. We may require written documentation that demonstrates a third party is authorized to serve as your agent for the purposes of submitting the requests set forth herein, unless you have provided the authorized agent with power of attorney pursuant to California Probate Code §§ 4121 to 4130. None of the CCPA’s rights are absolute, and such rights are subject to legal and regulatory exceptions and exemptions. For more information about the CCPA, please see: https://oag.ca.gov/privacy/ccpa.

Opt-Out Rights / Do Not Sell My Personal Information. California residents have the right to opt out of the “sale” of their personal information. However, First Aid Beauty does not sell your personal information to third parties for profit or monetary or other valuable consideration, and therefore we do not provide opt-out request processes for the sale of personal information (because we do not undertake such activities).

Opt-Out Rights / Do Not Share My Personal Information. California residents have the right to opt out of the “sharing” of their personal information. First Aid Beauty uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” or a “Do Not Sell/Share My Personal Information” link on the footer of the Site) to set your cookie preferences. You, or your authorized agent, may also contact us in accordance with the “Contact Us” section listed below.

Children. The Site is not directed at, and should not be used by, minors under the age of sixteen (16), and therefore First Aid Beauty does not knowingly sell or share the personal information of minors under sixteen (16) years of age.

Limit Use of Sensitive Personal Information. First Aid Beauty does not use or disclose sensitive personal information for reasons other than those set forth in the CCPA, and therefore we do not provide individuals with the ability to limit how we use or disclose such sensitive personal information.

7. VIRGINIA PRIVACY RIGHTS

Data Privacy Rights. Pursuant to the Virginia Consumer Data Protection Act, Virginia residents are entitled to certain data privacy rights:

The right to confirm whether or not First Aid Beauty is processing your personal information, and to access such personal information.
The right to request First Aid Beauty correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
The right to request First Aid Beauty delete your personal information.
The right to obtain a copy of the personal information that you previously provided First Aid Beauty in a portable and, to the extent technically feasible, readily usable format that allows it to be transmitted to another entity without hindrance, where the processing is carried out by automated means.

Submit a Privacy Request. To submit a privacy request, you may contact us using any of the following means: (email) customerservice@firstaidbeauty.com, (mail) First Aid Beauty, Inc, ATTN: DATA PRIVACY, 70 Bridge St #203, Newton, Massachusetts 02458 or use our interactive webform.

Privacy Request Verification Process. If you make any request related to your personal information, First Aid Beauty will ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. In particular, First Aid Beauty will, to the extent required or permitted by law, require you (or your authorized agent) to verify your request via email, request certain contact information or government identifiers, and we will match at least two pieces of such personal information with data that we have previously collected from you before granting you access to, erasing, or correcting, specific pieces or categories of personal information, or otherwise responding to your request. None of Virginia’s privacy rights are absolute, and such rights are subject to legal and regulatory exceptions. For more information on the Virginia Consumer Data Protection Act, see: https://lis.virginia.gov/cgi-bin/legp604.exe?211+ful+SB1392ES1.

Privacy Requests Appeals Process; Complaints. If you would like to appeal a decision First Aid Beauty has made with respect to your data privacy request, please email us at the following: customerservice@firstaidbeauty.com with the subject line “PRIVACY REQUEST: APPEALS” and describe the nature of your request, and the reason requesting an appellate review. Virginia residents may file privacy complaints with the Virginia Attorney General (https://www.oag.state.va.us/contact-us/contact-info).

Opt-Out Rights / The Sale of Personal Information. Virginia residents have the right to opt out of the “sale” of their personal information. However, First Aid Beauty does not sell your personal information to third parties for or monetary consideration, and therefore we do not provide opt-out request processes for the sale of personal information (because we do not undertake such activities).

Opt-Out Rights / Targeted Advertising. Virginia residents have the right to opt out of having their personal information used for targeted advertising purposes. First Aid Beauty uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” or a “Do Not Sell/Share My Personal Information” link on the footer of the Site) to set your cookie preferences.

Opt-Out Rights / Profiling. Virginia residents have the right to opt out of having their personal information used for profiling in furtherance of decisions that produce legal or similarly significant effects. However, First Aid Beauty does not engage in such activities.

8. COOKIE POLICY UPDATES

We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Sites, and continued use of the Sites after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.

9. CONTACT US

If you have questions regarding this Cookie Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact our Privacy Champion at the following: customerservice@firstaidbeauty.com, (mail) First Aid Beauty, ATTN: DATA PRIVACY, 70 Bridge St #203, Newton, Massachusetts 02458 or please use our interactive webform.

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