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first aid beauty


At First Aid Beauty, we are on a rescue mission to help your skin look and feel its absolute best. We want to make every day a good skin day for you.

Our Founder

Like many of you, I have sensitive skin and like many of you, I couldn’t find skincare products that were effective, made with safe, soothing ingredients and looked and felt great. With a background in beauty, I was determined to create a collection of products that I would be happy to use on myself and share with my family.

So, in 2009, I took matters into my own hands and embarked on a mission to create a skincare collection that provides real skin with real solutions.

At First Aid Beauty, we provide everyday essentials and targeted skincare solutions that deliver immediate relief, lasting results and feel-good textures. Why? Because quite simply you deserve to feel good (no, great) in your skin. So, please join us on our journey to help make every day a good skin day. Healthy-looking skin is beautiful skin – how FAB is that?!

xo, Lilli Gordon, FAB Founder, CEO, Mother, Grandmother, Entrepreneur…


Skin Matters, Especially Yours. At First Aid Beauty, we understand that not all skin is created equal – that’s why we offer a wide variety of products that allow you to create a skincare routine that meets your personal needs. Because when you feel confident in your own skin, you can do anything. Now that’s a FABulous thing.

Behind the Scenes



  • Ingredient 1

    Real Solutions for Real Skin

    Skin is an individual matter. From eczema to an oily T-zone, dark spots to wrinkles or dull skin to blotchy – we know that skincare is never a one-size-fits-all solution. Our different collections address all of these skin challenges and more. We strive to make it easy (and take away the guesswork) for you to take a personalized approach to address your real, everyday skin concerns. Problem? Solution. That’s true First Aid Beauty!
  • Ingredient 2

    Ingredients with Integrity

    At First Aid Beauty, we provide everyday essentials and targeted skincare solutions that deliver immediate relief, lasting results and feel-good textures. Our products are formulated with only clean, skin-loving ingredients. We carefully select our ingredients so you don’t have to worry about what’s in (and not in) your skincare products. There are over 1,300 ingredients on FAB’s no-no list, including Artificial Colorants and Artificial Fragrances, Parabens, Ethanol, Ethyl Alcohol, Denatured Alcohol, Methanol, N-Butyl Alcohol, Isopropyl Alcohol, SD Alcohol, Lanolin, Propylene Glycol, Phthalates, Mineral Oil, Petrolatum, Formaldehydes, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban, Talc and Sulfates.
  • Ingredient 3

    Maximum Results without Irritation

    The health of your skin is paramount to us. We believe that when it comes to skincare, less is often more. Our products will never send your skin into a tailspin -- fixing one problem, only to cause another. That’s because all of our products are formulated with skin nurturing ingredients, are allergy or safety-in-use tested, and strike the perfect balance between efficacious, yet safe for sensitive skin. There truly is no other brand as committed to sensitive skin as First Aid Beauty.